New Products

New Merchandise Product Submission

Thank you for allowing Burkhart to evaluate your new product(s). Please complete the form below. We will contact you via email or phone when we have completed our evaluation. A New Merchandise Partner Application is required prior to submitting products. We look forward to working with you!

Submission Process:

  1. Please fill out the New Merchandise Product Application Form completely. Incomplete forms will not be reviewed or considered.
  2. Do not provide any confidential information about your product. At this stage, we only need to know the product description and unique qualities about the product. Burkhart will not sign a confidentiality agreement regarding your product. We cannot guarantee we have not seen similar products in the past or during the submission process.
  3. Burkhart will review all products regularly to determine whether or not the product is a fit for our portfolio. We will inform you the outcome and discuss the process to move forward, if applicable.

Evaluation Criteria:

Here is what we take into consideration when evaluating new products:

  1. Strategic Fit – What are the advantages of including the new product in our portfolio? Does it solve problems our clients have while allowing us to maintain healthy margins at competitive price points?
  2. Industry Advantage – Is the product significantly differentiated from other products in our portfolio? Our sales team embraces new and exclusive products that bring their clients added value.
  3. Supplier Relations – We are in it for the long haul and pride ourselves on building mutually beneficial partnerships. We look to our supplier partners for support both in the corporate office and in field sales and marketing efforts to help drive mutual success.