Practice Guide

Marketing Your Practice

Marketing does not have to be complicated or expensive to be successful. While you will certainly need a website and social media presence, we have found over 50% of new patients come from internal referrals! In other words, your internal marketing will likely generate more long-term patients than external efforts, for a fraction of the cost. The key to internal marketing is to create a referral-worthy experience – and then ask for referrals.

The resources in this section can guide you as you create a marketing plan and budget. Your marketing budget should reflect your capacity. If you are at capacity, 1-2% of collections is a sufficient budget. If you are at 70% of capacity, 5-6% of collections is reasonable.

Our referral partners, Ascent Practice Growth Strategies and Roadside Dental Marketing, provide marketing insights for Burkhart’s clients.

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