Finding and keeping great dental team members is tougher than ever.
In fact, recent surveys by the ADA’s Health Policy Institute show recruitment needs in Q1 2025 are nearly identical to those in Q1 2022.
Most dental professionals now start their job search online — and the majority read posts on their phone — so how you write and format your job ads directly affects how quickly you attract the right candidates and how efficiently you hire.
At DentalPost, we’ve studied thousands of dental job ads and narrowed them down to 10 proven SEO tips that help practices stand out and get more qualified applicants.
1. Lead with what job seekers care about.
Start with the top benefits: pay, schedule, flexibility, and team culture.
2. Use clear, standard titles.
Avoid internal or ‘cute’ job titles like Smile Hero or Tooth Fairy in Chief — stick with Dental Hygienist, Dentist, or Dental Assistant so your jobs show up in candidate searches.
3. Add city and ZIP code up front.
Google favors listings with clear local details.
4. Include pay information.
Posts with pay details earn up to 67% more clicks and 40% more applicants.
5. Format for mobile readers.
Use short paragraphs, clear headers (What You’ll Do, What You’ll Bring), and simple hyphens — easy to scan on a phone.
6. Show your culture.
Job seekers want to picture themselves on your team. Share what makes your practice supportive and growth-minded.
7. Skip gimmicks.
ALL CAPS, emojis, and extra symbols can lower search ranking.
8. Use keywords naturally.
Include the role, location, and words like patient care, preventive dentistry, and team environment early and naturally.
9. Keep the length just right.
Job ads between 200–400 words perform best.
10. Think about commute zones.
Adding a nearby ZIP can expand your reach without needing another location.
Each of these small improvements helps your posts rank higher on Google for Jobs and other job boards — putting you in front of the right candidates faster and for less cost.
Through DentalPost’s new partnership with Burkhart Dental, you now have exclusive access to the Dental Job Description Playbook — a clear, step-by-step guide with SEO tips, real examples, and a practical worksheet to help you craft effective job ads.
You can request the Playbook anytime through your Burkhart Account Manager or Practice Support Team — and you’re also invited to connect directly with a DentalPost Hiring Specialist for a complimentary hiring consultation offered in partnership with Burkhart.
To learn more or to book your consultation, reach out to your Burkhart team or visit DentalPost.net — the nation’s largest dental job board — to get started today.
As always, the Practice Support Team is here to help! Whether you’re looking to craft compelling job descriptions, prepare insightful interview questions, or strengthen your onboarding and retention strategies, we’ve got you covered. We also offer practical guidance for navigating staffing shortages. Consider PST your go-to resource. We’re just an email or phone call away.
Your success is our success. Please reach out to us anytime.
To learn more, visit the Practice Support Team page, email us at PracticeSupportTeam@BurkhartDental.com, or call 1.800.665.5323.
Category: Practice Consulting
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