Opening Your Dental Practice

Marketing Your Practice

Marketing does not have to be complicated or expensive to be successful. While you will certainly need a website and social media presence, we have found over 50% of new patients come from internal referrals! In other words, your internal marketing will likely generate more long-term patients than external efforts, for a fraction of the cost. The key to internal marketing is to create a referral-worthy experience – and then ask for referrals.

The resources in this section can guide you as you create a marketing plan and budget. As you grow your business, you will find spending 5-8% of collections on marketing per year is reasonable. As the practice busyness level increases, your marketing spend should drop to a more stable 3-5% of collections.

Our referral partners, Ascent Practice Growth Strategies and Roadside Dental Marketing, provide marketing insights for Burkhart’s clients.

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