Marketing Your Practice
Marketing does not have to be complicated or expensive to be successful. While you will certainly need a website and social media presence, we have found over 50% of new patients come from internal referrals! In other words, your internal marketing will likely generate more long-term patients than external efforts, for a fraction of the cost. The key to internal marketing is to create a referral-worthy experience – and then ask for referrals.
The resources in this section can guide you as you create a marketing plan and budget. As you grow your business, you will find spending 5-8% of collections on marketing per year is reasonable. As the practice busyness level increases, your marketing spend should drop to a more stable 3-5% of collections.