Video Reassurance (Website/Social Media Channels)
Start reducing the fear patients may have regarding dental treatment and the possibility of infection. This sample scripting is for video creation to place on your website and social media channels. The video can highlight the doctor – or the doctor with multiple staff members – each sharing a different part of the message.
“The team wants you to know we’re thinking of you. We want to share some of the things we have been working on here at <Practice Name>, and some of the changes you will see.
We are installing medical-grade air purifiers that will help keep you and our team safe. We will be limiting the number of people we see at one time to support social distancing. We will be asking patients to wait in their vehicles, and we will text you when your room and team member are ready for you.
You may also notice different masks and uniforms. We want to assure you we have the best sterilization protocols in place and are closely following the CDC recommendations.
Through these challenges, we have gained an even greater appreciation for you, our patients; and we are committed to keeping you safe while you are in our hands.
Something else we have added is teledentistry. If you have any questions or a dental emergency, please call the office, and we can set up a teleconference with you. We can do a lot in that conference to help you. We are here for you. We’ll let you know just as soon as we have an open date.”