Patient Scripting

Reassuring Patients on Your Website

Update the banner on your website to read, “We’re excited to be seeing patients again starting ______.   If you’ve missed an appointment due to our closure, we’ll be in touch soon to reschedule.” 

If you are adding additional hours to meet patient demand, spotlight these on your website as well, “We’ve temporarily added hours to support you and your dental health.”

Your practice will more than likely experience some patient attrition; be sure you promote you are accepting new patients and prominently display your phone number on your website as well.

Consider adding a section on your home page, “Always Taking Steps to Protect You and Your Health,” outlining changes patients will see in the practice to reassure them of their safety in your practice. Mirror the language used in your email letter. (See “Reassuring Patients Through Email.”)