Your Patients

Now, more than ever, your patients need to know you have their best interest in mind. We’ve compiled some talking points and suggestions to help you let them know their safety is your top priority.

Patient Scripting

Offering reassurance to patients, with consistent talking points, requires you to be calm, to speak slowly, and to maintain eye contact. Your patients may be anxious or even fearful; the information you share, and the manner in which you share it, will help alleviate anxiety and foster trust that strengthens patient relationships. Read more…

Sample Emails

Recognizing why patients may be hesitant, encouraging them to call the practice, and reminding them you and your team stand (safely) ready to support their oral health is key. Read more…

Social Media Reassurance

Consider a daily post on social media striking a balance between warmth and assurance. Read more…

Video Reassurance

Start reducing the fear patients may have regarding dental treatment and the possibility of infection. Read more…

Website Reassurance

Use your website to reassure patients, outline changes they will see in the practice to reassure them of their safety in your practice. Read more…

Re-Opening Your Dental Practice

You made the difficult decision to close your practice in light of COVID-19 concerns to protect your staff, patients, and yourself. Re-opening the practice carries an equal burden as you weigh state mandates, the level of infection in your area, and the health of your dental team and community at large. Recommendations on how to reassure your patients and what to communicate are covered in this section. Read more…