Breakthrough Online Marketing
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Best Practices for Driving New Patient Growth
This course will explain the most effective strategies for generating new patients from online marketing efforts. You’ll learn best practices for optimizing your website to convert new patient leads, as well as getting your website to rank highly on Google. We’ll cover critical areas such as Search Engine Optimization (SEO), Pay-Per-Click marketing (PPC), social media, and online reputation management. This event is perfect for doctors and front office staff!
Online Marketing Course Objectives
Explore the most important items to optimize a website for lead conversion
Learn best practices to generate new patient leads from SEO and PPC (with supporting case studies)
Understand how to leverage social media to help drive new patient growth
Strategy overview for generating positive online reviews
Learn about your options when dealing with negative online reviews
Ian McNickle is a Co-Founder and Partner at WEO Media, a national dental marketing agency. Under his leadership WEO Media has quickly grown to become one of the most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.
WEO Media is a three-time award winner (2018, 2017, 2016) of the “Best of Class” Award for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.
Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington.