Catalyst Magazine Issue 4 2007 - "Imagine if"
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Below is an analogy that I have used for years to help our clients and prospective clients better understand our philosophy and the value that we can bring to dental offices to help them become more successful. I hope that you enjoy!
Imagine if:
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- Your grocer came to your home every two weeks to find out what you needed and had it ordered to your home,
- Your grocer helped you set up a system so that you wouldn’t run out of any necessary food items,
- Your grocer helped to make sure your oven, stove, refrigerator, dishwasher, and microwave were all functioning properly,
- Your grocer made suggestions to you for items that were of equal quality but cost less,
- Your grocer took care of your coupons for you and you got “free stuff”,
- Your grocer had the butcher come to your home and show you how to prepare that perfect steak,
- Your grocer took the time to understand your families special health needs and suggested menus and food products to meet those needs,
- Your grocer took back food if you didn’t like the way it tasted,
- Your grocer invited you to attend special seminars to prepare your favorite food,
- Your grocer helped you to organize your kitchen so it was more efficient and more fun to cook in,
- Your grocer determined your family’s food budget and agreed to lower it.
Would you shop with this grocer? |
Greg Biersack, Vice President of Operations at Burkhart Dental Supply |
